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Our Principles



At the heart and soul of our culture is “family relationship hospitality”. 

We believe that true hospitality is found in the nurturing and building of strong relationships with each other, our guests and our communities. We do this by recognizing and valuing each other, understanding individuality and respecting differences. We do this by recognizing that hospitality is not only about buildings, products and design, standards and efficiencies – it is about people. We do this by recognizing our guests’ individual needs and engaging them with warm and genuine service, delivered with passion and dedication every day. We do this by recognizing that true wealth originates from our relationships with our guests, our colleagues and our communities.

Our Principles

Everything we do is guided by principles which are inspired by timeless values.

AMILY: We treat our guests and associates with the warmth and friendliness of an extended family.

COMMUNITY: We commit ourselves to the ideal of sharing and giving, and show care and responsibility for the environments where we operate.

RESPECT: We show the respect and courtesy to others that we wish for ourselves.

HUMILITY: We serve ourselves by first serving others. We approach life with a sense of gratitude rather than entitlement.

INTEGRITY: We will uphold the highest level of honesty and fairness in all our relationships.

LEARNING: We dedicate ourselves to constantly evolve our skills, our practices, our standards and our technologies. We move forward by never standing still.

OWNERSHIP: We contribute to and take personal responsibility for the financial success of the company.

CELEBRATION: We delight in our successes and our individuality.